 |
Name : LIAO Chenglin Department : Department of Marketing Title : Professor Degree : Ph.D. Phone : Email : liaochenglin@cqu.edu.cn |
Positions
Professor of Department of Marketing, School of Economics and Business Administration, Chongqing University
Doctoral Supervisor of Department of Marketing, School of Economics and Business Administration, Chongqing University
Education
Ph.D. (Technology Economics and Management), Chongqing University, School of Economics and Business Administration
Master of Management, China University of Mining and Technology, School of Management
Bachelor of Engineering, Chongqing University
Research Interests
Corporate Management; Marketing Management
Papers
“Are Online Product Reviews Credible: The Deviation and Correction of Online Product Reviews' Distribution” (with Li Yujie, Li Yi, Fu Hongyong). Journal of Marketing Science (2013)
“The Deviation and Correction of Reversed "L"- type Distribution of Online Products’ Review” (with Li Yujie, Yu Hui). Statistical Research (2013)
“An Analysis on the Impact of Supply Chain Management Practice on Organizational Performance” (with Liu Xueming). Chinese Journal of Management Science (2008)
“An Empirical Study on the Relationship among Collaborative Relationship, Agile Supply Chain and Business Performance” (with Long Yong, Qiu Mingquan). System Engineering Theory and Practice (2008)
“The Impact of Cooperative Relationship on Business Performance in the Setting of Agile Supply Chain” (with Qiu Mingquan). NanKai Business Review (2007)
“Analysis on the Existence of the Bullwhip Effect in Virtual Enterprises with Non-Stable Demand” (with Song Bo, Li Yi). Chinese Journal of Management Science (2006)
“An Analysis of Competitive Telecom Network Interconnection” (with Li Yi). Chinese Journal of Management Science (2005)
“Balanced Supply Chain and Discussion of Its Benefit Allocation Mechanism” (with Sun Hongjie). Journal of Industrial Engineering Management (2003)
Monographs
《Management of Virtual Enterprise》(2004)
Grants and Awards
Research of sustainable development cross-border region, Sponsored by National Natural Science Foundation of China（49701007）
Research on boundary of cooperative effect and efficiency of competitiveness strategic alliance, Sponsored by National Natural Science Foundation of China（70672012）
Research of virtual marketing mode of modern cooperate, Sponsored by Individualized studies for Ministry of education, 01JD630001
Research of construction and management of Chongqing social credit system, Sponsored by Chongqing Development Planning Commission
Research of the MBO mode of manager of medium-sized and small enterprises in Chongqing, Sponsored by Chongqing Education Committee
Research of investment benefits of intangible technical assets in environmental pollution improvement, Sponsored by Individualized studies for Ministry of education 01JD630001
Research of internal audit mode of Chongqing cooperate, Sponsored by Chongqing Technology Committee
Research of corporate governance structure and financial management mode of enterprise group in Chongqing, Sponsored by Chongqing Technology Committee
Research of construction of information technology supporting mode, Sponsored by Chongqing Technology Committee
Research on the System Innovation of Private Enterprise, Sponsored by Chongqing Social Science Society
The Research of Government Administration and Function Transformation in the Network Era, Sponsored by Chongqing Social Science Society
Study on the Ownership Model of Small and Medium-sized Enterprises of Yuzhong District, Sponsored by Yuzhong District Science Committee.
Research on the Design and Operation Mode of Logistics Park in Shapingba District，Sponsored by Shapingba Science Committee
Research on the Establishment and Evaluation of the Regional International Balance of Payments Pre-warning System in Chongqing, Sponsored by Chongqing Finance Association
Evaluation on the Management Reform of the New Coal Mine Enterprises in China;
The Medium & Long-term Reform and Development Scheme of Rongchang （2009-2020） 2009.6
Research on the Estimation System of Tax Revenue Capacity in Chongqing, Sponsored by Chongqing Local Tax Bureau, 2009.11
Research of the key technology of economic development of Chongqing in future ten years, Sponsored by Chongqing Development Planning Commission
Teaching (2011-2016)
MBA Program:
Marketing Management, 11 terms, 532 teaching hours
BA Program:
Freshman Seminar, 4 terms, 64 teaching hours
Marketing planning and practicing,1 terms, 40 teaching hours
Virtual Enterprise Management, 8 terms, 256 teaching hours
Marketing engineering, 2 terms, 80 teaching hours
Marketing, 8 terms, 383 teaching hours
Logistics and Supply Chain Management, 2 terms, 64 teaching hours
MF Program:
Marketing Management, 1 terms, 44 teaching hours
MA Program:
Marketing Management, 3 terms, 94 teaching hours
Marketing and e - commerce research topics,1 terms, 32 teaching hours
Activities
National JMS Annual Conference;
National JMS annual conference;
China Brand Science Annual Conference;
China & Italy Academic Symposium about China Marketing Chances and Challenge;
China Marketing Association Annual Conference;
National Soft Science Annual Conference;
China Marketing Engineering Society Annual Conference;
Chongqing Statistic Association Annual Conference;
China Logistics Committee Annual Conference;
Chongqing Brand Institute Annual Conference;
Chongqing Marketing and Planning Committee Symposium
Practice
Tourism Culture Theme Planning for ShengMing Valley, YuanHou Town, ChiShui City, GuiZhou Province (2015/7/3-10/31)
Analysis on the Influence of Mixed Ownership Economy to Chongqing Jiangong Group (2014/05/08-2014/08/31)
Management Consulting for ZhiEn Pharmaceuticals Co.,Ltd (2011/6/16-2011/8/31)
Member of council, China Marketing Association;
Member, China Society of Logistics;
Member of Council, China Marketing Association of University;
Member of Council, China Soft Science Commission;
Member of Council, Statistic Commission of Chongqing;
Vice Chairman, Chongqing Marketing and Planning Committee;
Vice Chairman, Chongqing Brand Association;
Director of Expert Panel, Chongqing Brand Institute;
Vice Chairman, China Brand Society Organization Association;
Assessment expert, National Planning Office of Philosophy and Social Science.
