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Name : SHAO Bingjia Department : Department of Marketing Title : Professor Degree : Ph.D. Phone : Email : shaobingjia@cqu.edu.cn |
Positions
Professor of Electronic Commerce, Department of Marketing (2008-present)
Chair of Department of Marketing (2012-2021)
Vice Chair of Department of Marketing (2000-2012）
Associate Professor of Electronic Commerce, Department of Marketing (1999-2007)
Assistant Professor of Electronic Commerce, Department of Marketing (1997-1998)
Education
Ph.D. (Management), Southwest Agriculture University, College of Economics and Management, July 1997.
M.Phil. (Economics), Southwest Agriculture University, College of Economics and Management, July 1994.
A.B. (Economics), Shandong Agriculture University, Department of Agriculture Economics and Management, July 1991.
Research Interests
Electronic Commerce, Consumer Behavior, Internet Marketing
Papers
Bingjia Shao, Feng Xiao, Zhao, Star X.Exploring the h-type measure and its theoretical model in the context of e-commerce [J].Current Science, 2016,110(12). SSCI
Bingjia Shao, Xin (Robert) Luo,Qinyu Liao.Factors influencing E-Tax Filing Adoption Intention by Business Users in China[J], Electronic Government, An Int. J. 2015.3
Bingjia Shao, Lei Shi, Bo Xu, Li Liu. Factors Affecting Solvers to Participate in Crowdsourcing：An Empirical Study from China. Electronic Markets–The International Journal on Networked Business , 2012，22（2）:73-82. SSCI Index Journal
Xu, Bo; Li,Dahui,Shao, Bingjia. Knowledge Sharing in Virtual Communities: A Study of Citizenship Behavior and Its Social-Relational Antecedents.INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. 2012,28(5)：347-359.SCIE Index Journal
Bo Xu; Bingjia Shao; Zhangxi Lin; Yifei Shi.Enterprise Adoption of Internet Banking in China, Journal of Global Information Technology Management, 2009, 12,(3):7-28. SSCI Index Journal
Bo Xu, Donald R. Jones b, Bingjia Shao. Volunteers’ involvement in online community based software development. Information & Management .2009,46(3) :151–158. SSCI Index Journal
Books
Bingjia Shao, Customer Relationship Management (2 nd), Tsinghua University Press, April, 2010
Bingjia Shao, Principles of E-Commerce (3 rd), High Education Press, August, 2011
Grants and Awards
The Mechanism of the Impact of Return Policy of Internet Retailers on Consumers' Behaviors, (National Social Science Foundation of China ,No. 14AGL023),July 2014-December 2018
The Public Acceptance of E-government Public Services, (National Social Science Foundation of China ,No. 08BTQ031), July 2008-December 2012
Online Reputation System Oriented to Avoid E-commerce Fraud, (Chongqing Municipal Science and Technology Fund,CSTC-08BB2042), July 2008－December 2011
Theoretical & Empirical Study on the Effects of Electronic Commerce on Firm Performance（China Postdoctoral Science Foundation 2005037551）July 2005－December 2006
Teacher of the Year, Chongqing University, 2005
Second prize for higher educational teaching accomplishment, awarded by the Government of Chongqing Municipality, China, 2009.
Second prize for excellent textbook, awarded by the Government of Chongqing Municipality, China, 2004.
Second prize for higher educational teaching accomplishment, awarded by the Government of Chongqing Municipality, China, 2004.
Teaching (2011-2016)
B.A. Program:
E-commerce; 2 terms; 80 hours
Introduction to E-commerce; 7 terms; 284 hours
Seminars for Freshmen; 4 terms; 64 hours
Internet Marketing; 2 terms; 80 hours
Customer Relationship Management; 1 term; 40 hours
Economics and Management Seminar (2); 1 term; 16 hours
MBA Program:
E-commerce; 3 terms; 84 hours
Ph.D. Program:
Frontier topicsfor Marketing Management and E-commerce; 1 term; 32 hours
Activities
Peer review expert, National Natural Science Foundation of China
Member, Committee of Experts of Chongqing Electronic Commerce Association
Member, Committee of Experts of Chongqing E-tailers Association
Guest researcher，Alibaba Group E-tailorResearch Center
Strategy Consultant, Chongqing Zhubajie.com Company
