Department of Marketing
He Xiaozhou
Mon, Nov 13 2017 02:26 AM  click:

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Name       : HE Xiaozhou

Department : Department of Marketing

Title      : Associate Professor

Degree     : Ph.D.

Phone      : 86-23-65102571

Email      : hexiaozhou@cqu.edu.cn


Positions

Associate Professor(2000-present),Department of Marketing, School of Economics and Business Administration, Chongqing University.

Lecturer (1994-2000),Department of Marketing, School of Economics and Business Administration, Chongqing University.

Economist (Marketing Manager) (1990-1994), Chongqing Aerospace Corporation Chongqing, China

Assistant Engineer (Software Programmer)(1984-1987),Institute of Applied Mechanics, Chengdu, China


Education

PhD in Management (2001-2010)School of Economics & Business Administration Chongqing University.

MS. in Applied Mathematics (1987-1990) Department of Applied Mathematics, Chongqing University.

BS in Applied Mathematics (1980-1984) Department of Applied Mathematics, Chongqing University


Research Interests

Strategically Marketing Management

Consumer Behavior

International Business & Cross-cultural Management


Papers

1.(CSSCI)

The circulation efficiency of agricultural products from the perspective of e-commerce (With LIU DAN).Journal of Northwest A&F University (Social Science Edition): 2018-01.

“Research on Mediating Effect of Government-Industry-Academy Cooperation between Social Capital and Innovation”(with He Youjun). Science & Technology Progress and Policy:11-15, 2016, 33(21).

“Evolutionary Game Analysis of Respective Stakeholders During Promotion Process of Low-carbon Agriculture”

(with TANG Wan;PENG Yong).Journal of Northwest A&F University(Social Science Edition):59-65,2015-09.

“An Empirical Study on the Internal Relationship Marketing at Universities” (with Liu Kan).Journal of Northeastern University(Social Science) :263-268, 2014-03.

“Stereotype on country of origin and its impact on consumer behavior”(with Liu Daibin).Journal of Systems Engineering:161-170, 2014-02.

“Consuming Behavior on gift giving---Based on Modified Fishbein Model”(with Penglu).Journal of Jiangxi Social Sciences:216-221, 2014.

“The Fast-feedback Marketing System Based on Supply Chain Management and 4Ps Marketing System Simulation”(with Liu Daibin).Journal of Chongqing University(Social Science Edition):63-69., 2013.

“An Empirical Research on Small- and Medium-sized Investors Satisfaction with Brokerage Business of Domestic Securities Companies”(with Jiang Weiwen).Journal of East China Normal University(Philosophy and Social Sciences) 4(2012):145-57.

“Research on the Relationship between Market Orientation, Creativity and New Product Development Performance”(with Xiongjuan).Soft Science 5(2012):20-26.

“A Study on the Relationship between Personal Safety Motivation and Consuming Behavior under Emergency Situations”(with Li Zhiheng).East China Economic Management 1(2011):112-14.

“The Analysis of the Service Quality Attributes and Effects on Residential Customers’ Satisfaction in Power Supply Industry”(with Zhou Zhijuan) . Journal of Chongqing University(Social Science Edition) 3(2011):76-81.

“Analysis on the Employment of College Graduates——Based on Product Level Model”(with Zhou Zhijuan).East China Economic Management 5(2011):130-132.

Research on consumer behavior based on perception of Japanese brand cars.(with Zhou Sheng).Journal of Statistics and Decision Making. 2011, 3(115-117)

“Consumers' Awareness of Corporate Social Responsibility”(with Liu Hui).Research on Financial and Economic Issues 8(2011):11-16.

“Consumer's Perception of ‘Made in China’ and Suggestion to Chinese Enterprises:Evidence from Edmonton Canada”(with Liu Shu,Yang Xiutai,Edy Wong).China Soft Science 1(2007):134-38.

“The Economic Measure and Industry Choosing Under the Aging Population Background On the Rasis of Aging Population of Chongqing”(with Nie Kanxiong).China Population,Resources and Environment 1(2007):124-29.

“Formation Mechanism of Market Sentiment and its Influence on Investor Behavior”(with Jiang Ruiling).East China Economic Management 5(2009):98-100.

“Game Theory Analysis and Countermeasures on Oil Import Trade between China and Japan”(with Du Hui).Journal of Chongqing University(Social Science Edition) 6(2009):13-18.

“Research on the Consumption Behavior and Consumption Patterns of Chongqing Residents”(with Lv Min) journal of Progress and Countermeasures of Science and Technology, 3 2005.

“Study on Cross Cultural Marketing Strategies”, Journal of China Exchanging Economy, 12, 2002.

“ Strategies on Expanding Domestic Demand” Journal of Economic System Reform, CN51-1027/F, 5, 2000.

“Research on the Management and Assessment Method of Foreign Trade Personnel”(with Lin Lue , Li Yi) Reform of Economic System, S2(1998):181-182

“Analysis on model of project manager selection”(with Liao Bing, Bai Yujin) Science and Technology Management Research 2(2005):115-117

“On the Situation and Development Countermeasures of Chongqing 's Daily under the Condition of International Competition”(with Lin Lue)  Reform of Economic System ,S2(1998):282-284

“E - commerce to business management and marketing concept of the update”(with Lin Lue) Journal of Chongqing University(Social Sciences Edition)S1( 1999):122-124

“How to build trust between the teammates in virtual team”(with Liao Bing, Jin Jianbin) Science and Technology Management Research 6(2004):41-42

“Impact of Economic Growth on Environmental Quality——An Empirical Analysis of Chongqing” China Business and Market 8(2008):31-34

“Research on the Scale of Foreign Investment in China”(with Lin Lue) Reform of Economic System,S2(1998):192-195

“On Marketing Tactics in a Cross-Cultural Environment” China Business and Market,4(2003):51-53

“The key of sustainable development of the small business: promoting organizational learning ability”(with Liao Bing, Wang Zhangwen) Science and Technology Management Research 4(2005):40-42

“An Analysis of China 's Securities Investment Funds”(with Lin Lue) Journal of Chongqing University(Social Sciences Edition)S1(1999):50-51

“Domino Effect Analysis on Logistics Industry for Regional Economy: A Case Study on Logistics in Chongqing City”(with ZHANG Linli; DENG Zhenghua) Science and Technology Management Research 6(2007):118-119

“Suggestions on Expanding Domestic Demand” Reform of Economic System 5(2000):130-131

“How to Play the Role of Service Marketing in Holiday Economy”(with Lin Lve) Reform of Economic System S2(1999):81-82

“Analysis on the Consumption Behavior of Chongqing Residents and the Policies and Tactics of Government and Enterprises”(with Lv Min,He Wei) Science & Technology Progress and Policy 6(2005):135-137

2.(CSCD)

“Strategies of Foreign Market Entry on the Basis of Strategic Alliance”(with Liao Bing), Journal of Chongqing University, 3, 2005

“Approach to Vendors and it's Purchasing Quantities Selection Based on Improving Market Efficiency” Journal of Chongqing University(Natural Science Edition)10(2003):148-151

3.(PROCEEDINGS PAPER)

“Crafting Win-Win Collaborations in OEM”(with Zhang Lingli, Wu Rui), International Symposium on Sustainable Economic Growth in China,2005

“Cross-culture marketing: culture impacts and countermeasures”, Proceedings of pan-pacific conference,2003

“the developing countermeasures of china’s network banks”, international conference on management science and engineering,2001

4.(Others)

“Supply Chain Contract Designing under the Asymmetric Information”(with Deng Zhenghua) Value Engineering 7(2007):67-71

“An Empirical Study on the Main Factors Influencing Export Performance of the Enterprises”(with Xiong Juan).China Business and Market 8(2010):46-49.

“There should not be "gouleichanpin” in BCG Approach"” Chinese Science and Technology Terms Journal 2(2001):23-23

“Research on Management Innovation of Logistics Enterprises in China”(with Deng Zhenghua) Jiangsu Commercial Forum 7,2007

“SWOT Analysis and Strategic Discussion of Chinese Construction Enterprises Entrance into International Construction Market”(with Liu Shu) Construction Economy,S1(2006)


Monographs

Marketing in working


Teaching

MBA Program:

Marketing management,each term, 44 teaching hours each

Cross- cultural Management, 4 terms, 32 teaching hours each

MIB Program

Marketing management,4 terms, 36 teaching hours each

MF Program:

Marketing management,2 terms, 88 teaching hours

BA Program

(2007-2017)

Market research and forecast,4 terms, 48 teaching hours each

Market Research and Analysis Course Design,1 terms, 24 teaching hours

4 terms, 32 teaching hours each

Marketing, each term, 44 teaching hours each.

Marketing Ethics, 32 teaching hours each.

(1995-2006)

International Marketing, 8 terms, 36 teaching hours each

International Business, 8 terms, 36 teaching hours each

Security and Investment, 4 terms, 36 teaching hours each

Money and Banking, each term, 36 teaching hours each

Professional English,4 terms, 32 teaching hours each

Marketing, 6 terms, 48 teaching hours each


Activities

International Conferences in China 4times

Soft Science Annual Conference 2 times


Practice and Service

Social work

Board member of Chongqing Qiyue Yong Yang microelectronic technology development Co. Ltd.

Marketing Consultant for Yu Sengyuan Agriculture Development Corporation LMT

Management Consultant for LinYu Investment Corporation LMT

Management Consultant for Nianrun Food Corporation LMT

Consultant work

China Post Group Chongqing Branch Marketing Training Services 2015.11-2016.11

A Study on the Function Layout and Development of the Maliu Development Zone in the thirteenth Five - year Plan Period 2015.6-2016.6

Sichuan Yong Lin Technology Co., Ltd. marketing planning 2014.11-2016.1

Purchasing Strategy and Contract Design of Horizontal Information Sharing between Competitive Supply Chains 2015.1-2018.12

Chongqing Hechuan Salt Chemical Industry Co., Ltd. fruit and vegetable soaking salt marketing planning program 2013.4-2013.5

Chongqing City Transportation Equipment Finance Leasing Co., Ltd. Leasing Project Industry Research and Risk Control 2012.11-2013.3

Chongqing City Traffic Finance Guarantee Co., Ltd. corporate culture construction program 2012.11-2013.3

Chongqing City Tong card limited liability company corporate culture construction program 2012.11-2013.3

Chongqing Urban Transport Development Investment (Group) Co., Ltd. corporate culture construction program 2012.3-2012.9

Chongqing Kaijian Sports Culture Communication Co., Ltd. Health sports industry development strategy and marketing solutions 2012.1-2012.12

Research on Marketing Strategy of Chongqing Nianrui Food Co., Ltd 2011.11-2012.3

Research on the Pattern Construction of New Material Industry Chain Expansion Mode in "Liangjiang New Area"  2011.9-2012.3

Overall Design of Enterprise Culture Construction of Guizhou Qingyuan Mining Development Co., Ltd 2011.1-2012.1

Design of Campus Culture Construction in Chongqing Railway Transportation Advanced Technical School 2010.11-2011.6

Joint Decision Research on Pricing, Production and Sales Incentive Contract under Asymmetric Information 2011.2-2013.12

JMTX limited liability company marketing management consulting 2010.8-2010.10

Research on Enterprise Culture of Nan’an Power Supply Bureau of Chongqing Electric Power Company 2010.6-2010.6

Research on Service Marketing Strategy of Yangjiaping Power Supply Bureau 2009.9-2010.2

Research on Development Strategy of Chongqing Zhongdian Lion Beach Power Generation Co., Ltd 2009.4-2009.6

Research on Marketing Strategy of Chongqing Pharmaceutical Sales Co., Ltd 2008.10-2009.2

Research on Enterprise Culture Construction of Chongqing Tianyou Dairy Co., Ltd 2008.9-2008.10

Chongqing Manganese Industry and Trade Co., Ltd. marketing process design projects 2008.5-2008.6

Research on the Development Strategy of Xinjing Construction of Qianyu limited liability company 2008.3-2008.7

Construction of Comprehensive Marketing Platform for Changjiang Paint Machinery Factory 2008.1-2008.4

Research on Channel Construction of Chongqing Hisense Kelon Electric Co., Ltd 2007.12-2008.3

Corporate Image Design and Brand Strategy of Chongqing Xingyuan Wood Industry Co., Ltd 2007.3-2007.3

Chongqing Dadukou District comprehensive logistics base construction strategic planning project 2005.6-2005.12

The Demand of Science and Technology in Chongqing 's Development in the West 2000.1-2000.8

The Basic Train of Thought and Practice of Deepening the System Reform of Chongqing Municipal Scientific Research Institutes 2005.1-2005.12

Research on the Mode and Strategy of Chongqing 's Enterprises Developing International Market 2004.12-2004.12

Research on the Policy Environment of the Reform and Development of Science and Technology System in Chongqing 2004.7-2004.12

Design and Implementation of Human Resource Management System 2004.7-2006.7

Research on Learning Organization of Chongqing Chengtai Communication Development Co., Ltd 2004.6-2004.10

Research on Human Resource Management of Chongqing Jinguan Technology Co., Ltd 2004.5-2004.12

A Study on the Evolution of Consumption Concept and Consumption Behavior of Residents in Chongqing 2004.1-2004.12

Guanghua Real Estate Company Human Resource Management Problem Diagnosis 2003.12-2004.1

Design of Modern Financial Management Mode of Yu Ye Industrial Development Co., Ltd 2002.10-2003.12

Fundamental Research on Game Theory in Modern Human Resource Management Theory 2002.1-2004.12

Research on the Interactive Behavior and Policy Effect in State - owned Enterprise Debt - to - Equity Swap by Game Theory 2002.1-2004.12

Research on Financial Reform to Promote the Development of Small and Medium - sized Enterprises in China 2000.1-2002.12

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